5 ways to grow your revenues beyond subscriptions and advertising
Income diversification is more important than ever. These areas are actively being explored — with some success — by media companies and content creators
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Media companies are increasingly exploring innovative revenue models as a strategic element of ongoing efforts to reduce their reliance on advertising and subscriptions. This is significant because, although the global advertising market continues to grow, the proportion of these revenues coming to publishers has long been in decline. Similarly, despite the fact that the media industry has seen numerous subscription success stories, research suggests that the opportunity may be leveling off.
Given these financial realities, revenue diversification is essential. Fortunately, there are many ideas out there to learn from. Here are five alternative — and well-established — revenue sources that are poised to become more prominent, and important, for publishers in the year ahead.
Read the full article on Digital Content Next: https://digitalcontentnext.org/blog/2024/12/12/beyond-subscriptions-and-advertising-5-proven-revenue-tactics-to-try/
About the Author
Damian Radcliffe is a journalist, researcher, and professor based at the University of Oregon. He holds the Chambers Chair in Journalism and is a Professor of Practice, an affiliate faculty member of the Department for Middle East and North Africa Studies (MENA) and the Agora Journalism Center, and a Research Associate of the Center for Science Communication Research (SCR).
He is an expert on digital trends, social media, technology, the business of media, the evolution of present-day journalistic practice, and the role played by media and technology in the Middle East.
