The short video app continued to grow in usage and influence, including in the MENA region. However, this growth is resulting in increased scrutiny about the app, including its ownership model and usage trends. — This is an extract from Social Media in the Middle East 2022: A Year in Review, by Damian Radcliffe and Hadil Abuhmaid with Nii Mahliaire and published by the University of Oregon-UNESCO Crossings Institute.