How can media companies better leverage LinkedIn?
5 key lessons from some of the biggest news publishers
Published in
Mar 21, 2024
For Digital Content Next, I have a new article out on how to best harness the reach and UX of LinkedIn.
With more than one billion users globally, I arguably media companies can — and should — be doing more on this platform.
In the article, I outline five things quick wins and potential areas to consider, grounding this in case studies from Financial Times, The Economist, The Wall Street Journal, Gregory Galant, Media and Journalism Research Center, Forbes, Meredith Turits, Business Insider, CNN and others.
Read it here: https://digitalcontentnext.org/blog/2024/03/21/leveraging-linkedin-a-guide-for-media-companies/
