How the Middle East uses Instagram

The visual orientated social network continues to grow fast in take-up and influence

Image source: https://techcrunch.com/

Across the Middle East, there are more than 63 million users on Instagram. Globally, the network has more than 1 billion monthly active users.

High rates of take-up and reach

The Middle East is home to some of the largest markets, as a percentage of population, for Instagram, including Turkey (3rd at 56%), Kuwait (6th and 54%) and Bahrain (10th at 50%.)

Data from We Are Social also reveals that Turkey is the sixth largest market for Instagram worldwide, with 37 million members.

More people use Instagram in Turkey than Japan (27m), United Kingdom (23m), Mexico (22m) and Germany (20m). The biggest markets, based on users, are the USA (116m), India (73m), Brazil (72m), Indonesia (60m) and Russia (42m).

Image: Top 20 markets for Instagram (by reach as a % of the population).

Usage of Instagram has grown from 6% of Arab Nationals in 2013, to 42% at the end of 2019.

Research from Northwestern University in Qatar shows that — of services owned by Facebook — take-up of Instagram has…