How the Middle East uses Instagram

The visual orientated social network continues to grow fast in take-up and influence

Image for post
Image for post
Image source: https://techcrunch.com/

High rates of take-up and reach

Image for post
Image for post
Image: Top 20 markets for Instagram (by reach as a % of the population).
Image for post
Image for post
Image: Changing use of Facebook owned social networks. Via: Northwestern University in Qatar.

Saudi Arabia is working with Instagram Influencers

“A program like Gateway KSA would have been inconceivable in Saudi Arabia five years ago, when religious police roamed the streets shouting at women to cover up,” Bloomberg stated.

“Now the kingdom is eager to use social media to show a softer side,” adding that “more than 200 people have visited through the program so far…their costs are covered, though they don’t receive any other fees.”

Image for post
Image for post
Image via Instagram/Gateway KSA

A Royal Visit

MENA debut’s Instagram AR filters

Saudi Arabia’s first Branded Instagram Spark AR filter for Almarai — Built by alivenow
Image for post
Image for post
Image: Alamarai’s AR lens for Instagram. Via: Almaria

Chambers Professor in Journalism @uoregon | Fellow @TowCenter @CardiffJomec @theRSAorg | Write @wnip @ZDNet | Host Demystifying Media podcast https://itunes.app

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store