Influencers of MENA: Who are the Biggest Names?

Brands and marketers continue to want to work with influencers, and they play a significant role in the online experience of many social networkers too.

Image via Meta

This is an extract from Social Media in the Middle East 2022: A Year in Review, by Damian Radcliffe and Hadil Abuhmaid with Nii Mahliaire and published by the University of Oregon-UNESCO Crossings Institute.

Data from GWI, and featured in DataReportal’s Digital 2023 Global Overview Report, demonstrates that in multiple MENA markets (only the biggest were surveyed), social media users in the region are more likely to follow influencers on social media than the global average. That said, numbers might be lower than you expect…

• In Saudi Arabia, just over 3 in 10 (30.1%) social networkers follow influencers.
• UAE (27.2%) and Egypt (24.2%) also ranked above the global average (22.1%).
• In contrast, fewer than one in five users in Morocco (18.7%), and only just over one in ten in Turkey (11.7%) of social networkers say they follow influencers or other experts on social media.

Image via DataReportal