Inside the Middle East’s love of YouTube
Digital Parenting, Dad Vloggers and the launch of new products, were among the biggest developments of the past year.
3 min readApr 9, 2020
Key Stats
- Saudi Arabia is the biggest user of YouTube per capita worldwide, Google reports.
- More than 60% of YouTube viewers in MENA are millennials. The Washington D.C. based Pew Research Center defines “anyone born between 1981 and 1996” as a millennial.
- In Egypt, 77% of millennials watch YouTube every day. “That’s more than any other platform, even TV,” Google declared.
- YouTube is the sixth highest ranked brand in UAE, and the third highest in KSA and Egypt, the latest YouGovBrandIndex revealed.
Popular Vloggers aren’t just teens and millennials
Saudi vlogger Muhammad Moshaya hit 8 billion views to his YouTube channel in late 2019, according to data from Socialbakers.
The family-oriented YouTuber — who uses his channel to depict his life with his children and his travels around the world — has 14.5 million subscribers.
In contrast, the next most popular channel, Super Somaa, which features a Super Kid, Somaa, who helps solve the problems…
