The Growth of YouTube and Online Video in MENA
YouTube is now the second most popular social network in the world, with more than 2.5 billion users. In the MENA region, it’s a powerhouse, especially in the Gulf region.
This is an extract from Social Media in the Middle East 2022: A Year in Review, by Damian Radcliffe and Hadil Abuhmaid with Nii Mahliaire and published by the University of Oregon-UNESCO Crossings Institute.
YouTube’s Biggest Markets in MENA
The impact of YouTube in the Middle East can be seen by the fact that the Top 5 countries in the world for reach are all in the region. More widely, eight of the Top 13 spots are allocated to MENA nations.
Charts for YouTube’s reach, by nation, are topped by Lebanon, Bahrain, Oman, Qatar and the UAE. Kuwait (10th), Israel (11th) and Saudi Arabia (13th) also rank highly, with the platform being used by more than 9 in 10 adults in those countries.
NB: Reach figures may not represent unique individuals or match the active user base. (*) values vs. population may exceed 100% due to…
