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Twitter in MENA: Highlights from 2022
It was all changed at Twitter HQ in 2022 after Elon Musk purchased the platform. Although usage of the platform in MENA garners fewer headlines than a decade ago, it continues to be a significant part of the social media landscape.
This is an extract from Social Media in the Middle East 2022: A Year in Review, by Damian Radcliffe and Hadil Abuhmaid with Nii Mahliaire and published by the University of Oregon-UNESCO Crossings Institute.
MENA is home to three of the biggest markets for Twitter in the world. Turkey is ranked 7th with 18.6 million users, and Saudi Arabia is 9th at 15.5 million users. With 5.8 million users, Egypt is the platform’s 20th-largest national market.
When viewed by market share, however, the region has five spots in the top twenty.
More than half of those aged 13+ in Saudi Arabia (7th, 54.5%) and in Bahrain (8th, 51%) use the network. Kuwait (11th, 45.2%), Qatar (12th, 45%) and UAE (20th, 37.1%) round-out MENA’s spots in this list.
