World Press Trends 2023–24: Moving Forward — 3 areas to watch
Publishers are seeking to diversify revenue streams and investing in product development, with a focus on technology
This is an extract from the WAN-IFRA’s annual flagship report, World Press Trends Outlook 2023–2024. Other chapters are also available as standalone articles. You can read the Executive Summary here, the Global Snapshot of Key Performance Indicators, a Comprehensive Business Outlook and a deep dive into Revenue Trends and Forecasts, as well as a look at how publishers are dealing with the challenges — and opportunities — presented by AI.
As the media world evolves, publishers are continually seeking innovative approaches to sustain and grow their revenue streams. From ongoing shifts to develop reader revenues to emerging opportunities in the form of events and digital products, publisher revenues are in a perpetual state of transition.
Moreover, our survey also reinforces the fact that publishers have not turned their back on advertising. Far from it. Not only does this remain the single largest source of their income, but many outlets are also continuing to identify fresh ways to grow their advertising revenues.
